Sports Illustrated Swimsuit Issue 2006that men think with body parts other than their brains is already a cliche. now, a scientific study backs it up: the sight of a woman, or even handling a bra, affects a man’s judgement.

High-testosterone men fight hardest for a large cut, the researchers found. But the most testosterone-driven men were also the most likely to slacken their cash demands after viewing sexy women. Perhaps they relaxed and began to care less about money. Or perhaps, the researchers suggest, with a ‘mate’ to impress the men were driven to have some wealth, however modest.

ah, so those ads using women to sell cigarettes, alcohol and just about anything do make sense.

and what does this study holds for us, mortal women? that new pair of shoes that’s just perfectly right for spring? ahem, you know what to do! ;)

of course, this strategy may only apply to men with high testorone levels. how do you know? according to the article: “a relatively long ring finger is a sign of a high-testosterone man.”

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